TikTok’s “Old Money” Obsession: Quiet Luxury or Classism?
When TikTok first emerged on the social media scene, it was primarily known for its entertaining and viral dance trends. Fast-forward to 2021, and the platform has become a hotbed for new cultural phenomenons, one of which being the “Old Money” obsession. On the surface, it may seem like just another trend fueled by consumerism and aspirational lifestyles. However, upon closer examination, this obsession with “Old Money” raises some intriguing questions about the values and beliefs of the TikTok community. Is it simply a reflection of a desire for luxury and a lavish lifestyle, or is there something more insidious lurking beneath the surface? Let’s dive in and explore the complexities of TikTok’s “Old Money” obsession and whether it is a sign of quiet luxury or classism.
The Culture of “Old Money” on TikTok
For those who may not be familiar with the term, “Old Money” refers to families and individuals who have been wealthy for multiple generations. These families are often associated with upper-class status, refined taste, and a quiet sense of luxury. On TikTok, the obsession with “Old Money” is evident in the countless videos featuring designer clothing, expensive cars, and lavish vacations. Influencers and content creators flaunt their luxurious lifestyles, often accompanied by hashtags like #luxurylife and #oldmoney. These videos have amassed millions of views and have become a prominent part of the platform’s culture.
But what exactly is driving this obsession with “Old Money” on TikTok? Some argue that it is simply a reflection of the aspirational culture that permeates social media. Aspiration is a powerful motivator, and seeing others enjoying a life of luxury can fuel our own desires for similar experiences. However, others argue that there is a darker side to this trend, one that highlights deeper issues of classism and privilege.
On the surface, the “Old Money” obsession on TikTok may seem harmless. After all, who doesn’t want to live in the lap of luxury and experience the finer things in life? But underlying this trend is the belief that money equals worth, and those who are unable to attain that level of wealth are somehow lesser. This mentality perpetuates a toxic classism that creates a divide between the haves and have-nots. It is important to remember that not everyone has the same opportunities and privileges, and equating wealth with value is damaging and problematic.
The Reality of Privilege and Classism
While the videos on TikTok may seem innocent and aspirational, they often fail to acknowledge the systemic issues that contribute to income inequality and privilege. A majority of the influencers and creators who flaunt their “Old Money” lifestyles were born into affluent families and have had access to resources and opportunities that others may never have. This makes it easier for them to maintain a life of luxury and wealth, perpetuating the false narrative that hard work is all it takes to achieve the same level of success.
Additionally, the obsession with “Old Money” can be seen as a form of cultural appropriation. Many of the brands and fashion depicted in these videos have deep historical and cultural significance, and treating them as mere status symbols disregards their significance and cultural context. It also reinforces the notion that the only way to be stylish and fashionable is to conform to eurocentric beauty standards and western ideals of wealth and success.
TikTok’s Responsibility
As with any cultural trend, it is essential to examine the role that platforms like TikTok play in perpetuating harmful beliefs and behaviors. While the platform cannot be solely responsible for the content its users create, it has a duty to promote a more diverse and inclusive narrative. One way to do this is by showcasing a variety of lifestyles and cultures, rather than just glorifying one narrow definition of wealth and success.
TikTok also has a responsibility to educate its users on privilege, classism, and cultural appropriation. These conversations may be uncomfortable, but they are crucial in breaking down harmful beliefs and encouraging empathy and understanding. By promoting more socially conscious content, the platform can use its reach and influence to impact the beliefs and behaviors of its users positively.
Conclusion
The “Old Money” obsession on TikTok raises some important questions about our society’s values and beliefs. While on the surface, it may seem like just another trend, it is essential to recognize the underlying issues of privilege and classism that it perpetuates. Platforms like TikTok have a responsibility to promote a more inclusive and diverse narrative, rather than just glorifying one narrow definition of wealth and success. It is up to all of us to recognize and challenge these harmful beliefs and work towards a more equitable and inclusive society.
